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DESCRIPTION:Click for Latest Location Information: http://semtech2010.semanticuniverse.com/sessionPop.cfm?confid=42&proposalid=2930\n<h4>PART I | Increasing Product and Service Visibility through Front-end Semantic Web</h4>\nJay Myers, Lead Web Development Engineer, bestbuy.com\nWeb developers have been heavily focused on providing visually rich experiences to entice users to purchase goods and services. With emerging front-end semantic technologies, there are now a number of ways to increase visibility of product offers, services, and store locations on the web using semantics. By utilizing HTML markup standards like Microformats, RDFa, and Microdata, front-end web developers can contribute to a web of product data, enabling enhanced machine learning while retaining rich visual experiences for humans. This presentation highlights current in-production semantic solutions, discusses challenges, and explores future opportunities for front-end semantic web.\n<hr width="10%" />\n<h4>PART II | SEO, RDF and GoodRelations - An Implementation by a Major Industry Online Retailer</h4>\nBarbara H. Starr, Semantic Web Strategist, Ontologica<br>\nPaul Bruemmer, SEO/SEM Executive Consultant, PB Communications\nA major online retailer is in the process of implementing RDFa and the goodrelations ontology on their website. They will be amongst the first members of the online retail world to take this step. The session will discuss the story and process of the adoption of GoodRelations and RDFa.
DTSTART:20100623T140000
SUMMARY:Semantic Tools for More Profitable Online Commerce
DTEND:20100623T145959
LOCATION: See Description
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