Data as the New Marketing Channel
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  Scott Brinker   Scott Brinker
President & Chief Technology Officer
ion interactive, inc.
    Gil Elbaz
Founder & CEO
Factual, Inc.
  Dhruv Bansal   Dhruv Bansal
  Josh Jones-Dilworth   Josh Jones-Dilworth
Founder & CEO
Jones-Dilworth, Inc.


Thursday, June 24, 2010
11:45 AM - 12:45 PM

Level:  Business / Non-Technical

Data is no longer just a back-office asset. Sharing data—and collaborating on its creation and enhancement—with your prospects, customers, and partners is quickly becoming the new way to build and strengthen relationships in the front-office too. Savvy marketers should be asking themselves: what data could I share far and wide to help grow my market and boost my brand? Companies such as Factual, InfoChimps, and MetaWeb are leading the charge with this vision, and in this session we'll explore the business and marketing opportunities that they enable.

Scott Brinker is co-founder, president, and chief technology officer of ion interactive, a company that provides post-click marketing software and services for online marketers and agencies. ion's customers include American Greetings, Citrix, Proctor & Gamble, and Wyndham. Independently, Scott also writes the blog Chief Marketing Technologist, focused on the strategic use of technology inside the marketing world. One of his primary topics has been "semantic marketing" — ideas for how marketing can leverage the Semantic Web. Scott has a B.S. in Computer Science from Columbia University and an M.B.A. from MIT Sloan.

Factual was founded in 2007 by Gil Elbaz, co-founder of Applied Semantics (AdSense), which was acquired by Google in 2003. Gil has had a lifelong passion for organizing and structuring information, and building smart tools which can make better sense of data.

Dhruv is a physicist and co-founder of Infochimps. His research applies data mining and statistical mechanics to complex social, technological, and natural networks and has convinced him that an open data economy is nascent on the Web. Infochimps is the first online data marketplace and will build this new economy, powering all the wonderful semantic (and otherwise) technologies that will define the coming decades.

Josh is a tech geek through and through, and has found a home in Austin, TX, where his personal interests intersect perfectly with his professional ones. Josh founded Josh-Dilworth in June of 2009. He spent the previous 4+ years with Porter Novelli, splitting his time between the most excellent New York and Austin offices. Before that, he co-founded Eighty-Watt Cinema, a New-York based film production company that is still alive and kicking, with its first feature production in development. A recognized digital expert, Josh brings deep experience in blogging and social media. He has guided award-winning campaigns for companies large and small, including the pioneering #2 selection in Marketing Sherpa’s 2007 Viral Video Hall of Fame. His clients have been cited repeatedly as examples of successful companies that “get it”. Josh has been named to Robert Scoble’s “Top Tech Blogger/FriendFeed/Social Media List,” was included in Mashable’s recent compendium of top Austin bloggers, has been repeatedly called out by the staff of ReadWriteWeb as “one of our favorite PR people" and is very grateful for the kind words of some of the people in this industry that he respects most. Josh has been quoted by the Associated Press, Mashable, ReadWriteWeb, Redmonk, Podtech, and The Guidewire, among others. He has spoken at leading universities and technology conferences, including, most recently, the Semantic Technology Conference and the Singularity Summit. Josh is currently on the Advisory Board of Buzzstream, MakeMeSustainable, Startup District, and the SXSWi Accelerator. Josh graduated from Haverford College with a degree in English and Philosophy. He spends his free time obsessing about Hunter S. Thompson -- and the almighty breakfast taco. He is also married to the most excellent Liz Jones-Dilworth. Josh blogs at

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