Google Rich Snippets
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  Kavi Goel   Kavi Goel
Product Manager
  Pravir Gupta   Pravir Gupta
Senior Software Engineer


Thursday, June 24, 2010
02:00 PM - 03:00 PM

Level:  Business / Non-Technical

Google announced "Rich Snippets" just over a year ago in May 2009. If webmasters add structured data markup to their web pages, Google can use that data to show better search result descriptions.

In this talk, we'll reflect on what we've been up to in the last year: the adoption rate amongst webmasters, what we've learned, our successes as well as challenges left to be tackled. A particular focus of the talk will be on webmaster participation. What motivates webmasters to add markup? What obstacles do they face? And how do we accelerate the growth of the ecosystem?

Kavi Goel is a product manager in Google's search quality team. Besides Rich Snippets, Kavi has worked on a variety of features at Google including universal search, personalization, and advertiser optimization tools. Kavi has a passion for structured data, snowboarding, and well-made falafel wraps. He studied at Stanford and the University of Illinois.

Pravir Gupta is a senior software engineer at Google Inc. Before joining Google, Pravir worked as a software design engineer at Microsoft. He is a graduate of Carnegie Mellon University.

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