Tracks > Marketing & Advertising


Tuesday, 6/22/2010
Evening Conference Sessions 05:00 PM - 06:00 PM
Title Speakers Audience
New Business and Marketing Models with Semantics and Linked Data Scott Brinker, ion interactive, inc.
Ian Davis, Talis
Michael F. Uschold, Semantic Arts
Rachel Lovinger, Razorfish
 Practical Experience
Lightning Sessions 05:00 PM - 06:00 PM
Title Speakers Audience
Developing An Information Delivery Web Business Model Roger Terence Barrow, The Knowledge Dynasty
 Practical Experience
 
Wednesday, 6/23/2010
Conference Sessions 10:15 AM - 11:15 AM
Title Speakers Audience
How Will Semantics Impact Marketing and Advertising? Scott Brinker, ion interactive, inc.
Bruce D. D'Ambrosio, DigitalScirocco
Scott Prevost, Microsoft
 Practical Experience
Conference Sessions 11:30 AM - 12:30 PM
Title Speakers Audience
Online Advertising Brooke Aker, Expert System
Ian Saunders, Crystal Semantics
 Practical Experience
Conference Sessions 02:00 PM - 03:00 PM
Title Speakers Audience
Semantic Tools for More Profitable Online Commerce Jay Myers, bestbuy.com
Barbara H. Starr, AlgebraixData
Martin Hepp, Hepp Research GmbH
Paul Bruemmer, PB Communications
Conference Sessions 03:15 PM - 04:15 PM
Title Speakers Audience
Sentiment Analysis and Market Intelligence Dmitri Soubbotin, Semantic Engines
Ian Hersey, Attensity Group
Shion Deysarkar, Extractiv
Conference Sessions 04:30 PM - 05:30 PM
Title Speakers Audience
The Implications of Semantic Technologies for Market Research Chris C. Arning, Creative Semiotics
 Practical Experience
 
Thursday, 6/24/2010
Keynote - The Power of Pull 08:30 AM - 09:15 AM
Title Speakers Audience
Pull: The Business Shift Behind the Semantic Web David Siegel, The Power of Pull
 Practical Experience
Conference Sessions 10:15 AM - 11:15 AM
Title Speakers Audience
Building Web 3.0 Web Sites John Walker, SemanticClarity
Mark Birbeck, Backplane Ltd.
Mark Windholtz, AgileDNA
 Practical Experience
Conference Sessions 11:45 AM - 12:45 PM
Title Speakers Audience
Semantic Search: New Technologies, Ideas and Companies Anand Rajaraman, Kosmix
Dmitri Soubbotin, Semantic Engines
Shree Pragada, ExeCue, Inc.
 Practical Experience
Data as the New Marketing Channel Scott Brinker, ion interactive, inc.
Dhruv Bansal, Infochimps
Gil Elbaz, Factual, Inc.
Josh Jones-Dilworth, Jones-Dilworth, Inc.
 Practical Experience
Conference Sessions 02:00 PM - 03:00 PM
Title Speakers Audience
Ontology-centric knowledge discovery in a Contact Centre for Technical Product Support Christopher J. O. Baker, Innovatia Inc.
 Technical - Introductory
Google Rich Snippets Kavi Goel, Google
Pravir Gupta, Google
 Practical Experience
Conference Sessions 03:30 PM - 04:30 PM
Title Speakers Audience
Mobile Semantics Brooke Aker, Expert System
Lars Hard, ExpertMaker
 Practical Experience
The Social Fabric of Semantics Jamie Taylor, Metaweb Technologies, Inc.
 Practical Experience
Conference Sessions 04:45 PM - 05:45 PM
Title Speakers Audience
Semantic Social Networking Panel Amit P. Sheth, Kno.e.sis, Wright State University
Jamie Taylor, Metaweb Technologies, Inc.
Kimberly Chulis, Game Loyalty
Wen Ruan, TextWise
 Practical Experience
Product/Service Offering
Linking Data: The Legal Implications Mark Leyden, DERI
 Practical Experience