Marketing in the Web 3.0 World

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SEMANTIC MARKETING AND ADVERTISING

This conference will answer the question: how will the semantic web change marketing and advertising? It will be the first comprehensive discussion of these revolutionary technologies in this context, and is designed for an audience of marketing technologists and strategists.

The first solutions are here now, for better targeting of online ads, brand protection, and more relevant search. Solutions for sentiment analysis and real-time web monitoring are following closely. Next up is the evolution towards "Marketing with Data."

Numerous marketing and advertising applications are already being used today, from market research to online commerce and customer service. You will learn how they work, see them demonstrated, and meet the people who built them. You'll see examples of existing semantic and linked data marketing successes, and get guidance on the pros and cons of trying them for yourself.

Application Areas Include:

  • Online advertising
  • Faster, better search
  • Marketing with Data
  • Market research
  • competitive intelligence
  • Call center operations
  • Online commerce
  • SEO
  • Sentiment analysis
  • Mobile applications
 

Conference Chair: Scott Brinker

Scott is the co-founder and chief technology officer of ion interactive, and works at the intersection of marketing and online technology. His blog, Chief Marketing Technologist (http://www.chiefmartec.com), discusses strategic issues in marketing technology and "data web marketing" - how linked data and semantic web technologies will impact digital marketing. Scott has published articles in Advertising Age and Adweek, and is a regular columnist at the blog Search Engine Land. 

Scott has recently written extensively on how Linked Data and Semantic Web technologies can be leveraged as a marketing vehicle. He discusses the business models that marketers and marketing agencies can use to justify linked data adoption, from enhanced SEO practices to a broader notion of "data branding."



DATE + TIME SESSIONS SPEAKERS
Session
Tuesday
05:00 PM - 06:00 PM
Session
New Business and Marketing Models with Semantics and Linked Data
Speakers
Scott Brinker, ion interactive, inc.
Ian Davis, Talis
Rachel Lovinger, Razorfish
Michael F. Uschold, Semantic Arts
Session
Tuesday
05:00 PM - 06:00 PM
Session
Developing An Information Delivery Web Business Model
Speakers
Roger Terence Barrow, The Knowledge Dynasty
Session
Wednesday
10:15 AM - 11:15 AM
Session
How Will Semantics Impact Marketing and Advertising?
Speakers
Scott Brinker, ion interactive, inc.
Scott Prevost, Microsoft
Bruce D. D'Ambrosio, DigitalScirocco
Session
Wednesday
11:30 AM - 12:30 PM
Session
Online Advertising
Speakers
Brooke Aker, Expert System
Ian Saunders, Crystal Semantics
Session
Wednesday
02:00 PM - 03:00 PM
Session
Semantic Tools for More Profitable Online Commerce
Speakers
Jay Myers, bestbuy.com
Barbara H. Starr, SemanticFuse
Paul Bruemmer, PB Communications
Martin Hepp, Universitaet der Bundeswehr Muenchen
Session
Wednesday
03:15 PM - 04:15 PM
Session
Sentiment Analysis and Market Intelligence
Speakers
Shion Deysarkar, Extractiv
Ian Hersey, Attensity Group
Dmitri Soubbotin, Semantic Engines
Session
Wednesday
04:30 PM - 05:30 PM
Session
The Implications of Semantic Technologies for Market Research
Speakers
Chris C. Arning, Creative Semiotics
Session
Thursday
08:30 AM - 09:15 AM
Session
Pull: The Business Shift Behind the Semantic Web
Speakers
David Siegel, The Power of Pull
Session
Thursday
10:15 AM - 11:15 AM
Session
Building Web 3.0 Web Sites
Speakers
Mark Windholtz, AgileDNA
John Walker, SemanticClarity
Mark Birbeck, Backplane Ltd.
Session
Thursday
11:45 AM - 12:45 PM
Session
Semantic Search: New Technologies, Ideas and Companies
Speakers
Anand Rajaraman, Kosmix
Dmitri Soubbotin, Semantic Engines
Shree Pragada, ExeCue, Inc.
Session
Thursday
11:45 AM - 12:45 PM
Session
Data as the New Marketing Channel
Speakers
Scott Brinker, ion interactive, inc.
Gil Elbaz, Factual, Inc.
Dhruv Bansal, Infochimps
Josh Jones-Dilworth, Jones-Dilworth, Inc.
Session
Thursday
02:00 PM - 03:00 PM
Session
Ontology-centric knowledge discovery in a Contact Centre for Technical Product Support
Speakers
Christopher J. O. Baker, Innovatia Inc.
Session
Thursday
02:00 PM - 03:00 PM
Session
Google Rich Snippets
Speakers
Kavi Goel, Google
Pravir Gupta, Google
Session
Thursday
03:30 PM - 04:30 PM
Session
Mobile Semantics
Speakers
Lars Hard, ExpertMaker
Brooke Aker, Expert System
Session
Thursday
03:30 PM - 04:30 PM
Session
The Social Fabric of Semantics
Speakers
Jamie Taylor, Metaweb Technologies, Inc.
Session
Thursday
04:45 PM - 05:45 PM
Session
Semantic Social Networking Panel
Speakers
Jamie Taylor, Metaweb Technologies, Inc.
Wen Ruan, TextWise
Amit P. Sheth, Kno.e.sis, Wright State University
Kimberly Chulis, Core Analytics, LLC
Session
Thursday
04:45 PM - 05:45 PM
Session
Linking Data: The Legal Implications
Speakers
Mark Leyden, DERI